Colin Kennedy, founder of Iron Road, believes in the power of good storytelling to make the customer the hero of the story. With a background in journalism, copywriting, sales, and marketing, Colin launched Iron Road in 2004 with a primary focus on public relations. However, he soon realized that adding an educational component to press releases could greatly increase the chances of getting client stories into the media.

This technique proved to be successful and led to high media success rates for Iron Road's clients. Iron Road also saw the potential of content marketing early on, recognizing that brands could publish directly to their audience through emerging channels like Facebook, blogs, and YouTube. As the company evolved, they started practicing brand journalism by interviewing third-party experts and publishing independent stories on behalf of clients.

Inbound marketing became another valuable tool in Iron Road's arsenal, as they began working with HubSpot in 2013. Today, Iron Road combines various disciplines such as public relations, copywriting, brand journalism, content marketing, inbound marketing, and social media to create unique and compelling brand storytelling. Their philosophy is centered around the belief that stories move hearts and minds, and that the customer should always be the star of the show.

Iron Road aims to provide leadership through thought-provoking and educational content, ultimately building business through effective communication. If you're looking for a brand that understands the power of storytelling and can deliver impactful marketing strategies, Iron Road is the partner you need