Isa La Guida

Isa La Guida is a travel and experience company based around Lake Maggiore, offering personalized ways to discover the region and Italian culture. Founded by Isabella Scarsetti, the brand combines local knowledge with a network of trusted providers to create bespoke stays and activities shaped around each guest’s wishes. Its Italian Soul Atelier service extends this approach beyond standard tours, helping visitors enjoy thoughtful, exclusive experiences at their own pace.

Services include tailored transport by car, boat or helicopter, and recommendations for luxury hotels, apartments and villas. Guests can explore local cuisine through restaurant suggestions or arrange a private chef at home. Personal services include private shopping assistance and wellness experiences, while cultural and leisure options range from Italian language, cooking and sports lessons to art workshops, artisan encounters, tastings, concerts and museums. The company also organizes tours around Lake Maggiore and provides support in planning a personalized itinerary. Isa La Guida’s aim is to help travelers feel welcomed and connected to the area, turning a visit into a memorable, individual experience.