Its listings include websites, blogs, YouTube channels, SaaS businesses, online stores, and domain names. Sellers can list for free, and listings are presented with evidence of earnings and traffic to help buyers assess opportunities. The platform also features a jobs board for SEO, WordPress, YouTube, and other digital work, along with articles and resources on buying, selling, valuing, and researching online businesses.

The process supports browsing listings, reviewing available proof, communicating with sellers, and making an offer, bidding, or using a Buy Now option. iSaleGuru introduces buyers and sellers but does not handle payments, provide escrow, charge commission, or guarantee a deal. The company advises users to verify evidence, conduct their own checks, and use a trusted escrow service or mutually trusted bank rather than sending money directly to a stranger. Its services are therefore focused on listing, discovery, and facilitating contact, while transaction safety remains the responsibility of the parties.