ISBA

ISBA is a membership organisation representing brand owners that advertise in the UK. It brings together marketers from across advertising sectors, giving members a collective voice to advocate for the improvement of the industry and address shared challenges. Its public affairs work represents advertisers’ views on issues including brand safety, media transparency, the digital supply chain, GDPR and HFSS advertising.

ISBA supports its members with practical resources, expert guidance and opportunities to learn and collaborate. The organisation’s Knowledge Hub provides information on marketing subjects, while its resources include media and agency management materials, such as a media framework template. Members can also take part in groups, learning and development, events, and peer discussions that help them share experiences and keep their thinking current. ISBA publishes news, industry commentary and frameworks, including guidance on emerging areas such as creator marketing. It also works with partners and industry bodies on campaigns and initiatives, and hosts events, including the announced 2027 London edition of Global Marketer Week with the WFA.