With more than 60 lending partners, over 400 products, and a stated pan-India presence, it offers options across personal, home, business, car, and gold loans, as well as loans against property, home loan transfers, and other borrowing needs. Customers can explore credit cards, compare offers, and submit applications online, with assistance from application through loan disbursal. The platform also provides free credit scores and reports, tools such as EMI and balance transfer calculators, IFSC code information, and application tracking to help users manage borrowing decisions.

iServe Financial highlights digital application options and cashback offers on selected disbursed loans. Its website features financial guides, news, and articles, and it invites finance professionals to join as referral partners, offering access to its partner network and technology platform. The company is based in Pune, Maharashtra, and provides app-based tools for tracking loans and credit cards