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Hex Code
Color name
RGB
HSL
CMYK
#F8DE58
Energy Yellow
248, 222, 88
50, 92, 66
0, 10, 65, 3
#4D006B
Ripe Plum
77, 0, 107
283, 100, 21
28, 100, 0, 58
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Lazada Group, established in 2012, is Southeast Asia’s leading eCommerce platform, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Known for connecting consumers with a vast array of brands and sellers, Lazada aims to serve 300 million customers by 2030. Since becoming the regional flagship of Alibaba Group in 2016, Lazada has leveraged top-notch technology, logistics, and payment systems to enhance the online shopping experience.
Key offerings include LazMall, Southeast Asia's largest virtual mall featuring over 32,000 trusted brands with guaranteed product authenticity and fast delivery, and the Lazada Marketplace, which connects retailers with millions of customers while providing comprehensive support services. The platform also emphasizes cross-border trade, allowing Southeast Asian sellers to reach international markets with efficiency, thanks to Alibaba’s advanced logistics network. With a commitment to secure and seamless transactions, Lazada is redefining retail, continuously adapting to market needs through innovative technology and customer-focused solutions.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #F8DE58, #4D006B and #FFFFFF.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
