Founded by spine surgeon Dr. Balamurali, the brand emphasizes that not every spine condition requires surgery and that recovery may involve more than treating a scan finding or easing symptoms. Its approach brings together assessment, rehabilitation, education, psychology, nutrition, movement coaching, and ongoing support.

The journey begins with a 15-question Spine Score assessment that explores areas such as mobility, mindset, sleep, and recovery, helping users identify what may be affecting their progress. From there, iSpine360 offers personalized recovery pathways, therapist-guided rehabilitation, exercises, progress tracking, and a digital recovery companion. The service is intended for people who feel confused by conflicting advice, have recurring or persistent pain, or want to return to everyday activities and fitness with greater confidence. By supporting gradual movement, strength, mobility, and sustainable habits, iSpine360 aims to help users make informed decisions and build a more confident relationship with their spine.