Iss was dir schmeckt is a German food and nutrition brand built around choice, enjoyment and respect for different ways of eating. It encourages people to make personal food choices without judgment and to approach differences through conversation and shared meals. Its website brings together information, perspectives and personal stories about food, with particular attention to meat, agriculture and the food industry.

The platform publishes articles and videos on food quality and safety, cooking, recipes, nutrition, animal farming and media literacy. Cooking features explore ingredients, aromas, preparation methods and dishes from varied culinary traditions, while interviews and filmed conversations introduce people with contrasting tastes and lifestyles. The aim is to support informed discussion and mutual understanding rather than prescribe a single “right” way to eat.

The brand also offers an official merchandise collection, including apparel and accessories such as hoodies, slides and football shirts. The site says its products are made to order, with an emphasis on fair, transparent production, quality materials and reducing overproduction.