Issei (一誠) is a reputable brand specializing in innovative fishing tackle and accessories for both bass and saltwater fishing enthusiasts. Founded by notable figures Haruhiko Murakami and Ken Akamatsu, Issei is dedicated to providing anglers with high-quality products that enhance their fishing experience. The brand offers an extensive range of supplies, including lures, rods, and unique fishing techniques, tailored for catching various species.

Issei is committed to keeping customers informed with the latest updates through Issei Times, sharing news about new product releases like the "Aoi" series and shipping updates for popular items. Their online shop allows for easy access to these high-demand products, ensuring that anglers are always equipped with the latest gear. Additionally, Issei shares fishing success stories, further engaging the fishing community. With a combination of expertise, innovation, and a customer-focused approach, Issei continues to be a leader in the fishing industry.