Issey-K Makeup, founded by Karen (Yessi), is a vibrant online and physical store dedicated to makeup and skincare enthusiasts in Guatemala. As a professional makeup artist and a passionate beauty lover, Karen aims to provide a curated selection of high-quality products that are often hard to find or expensive in the region. The store features a diverse range of brands including well-known names like L'Oréal, Maybelline, NYX, and Rare Beauty, as well as emerging brands that align with current trends.

Issey-K Makeup offers an extensive inventory of makeup essentials—from lip products like glosses, tints, and liners to brushes and sponges for flawless application. The brand prides itself on delivering a personalized shopping experience, ensuring that every customer feels valued and receives thoughtful service. With a commitment to affordable pricing and special discounts for entrepreneurs, Issey-K Makeup is dedicated to making beauty accessible for everyone, complemented by free shipping on orders over Q500 in Amatitlán and the capital.