ISTORY | Seoul is a personal fashion brand that believes the most personal thing is the most beautiful. They are dedicated to designing fashion pieces that tell the stories of North Korean defectors. With over 33,000 North Korean defectors currently residing in South Korea, ISTORY aims to shed light on their experiences and promote understanding.

Often facing negative stereotypes and difficulties adapting to South Korean society, many North Korean defectors choose to conceal their identities. ISTORY helps break these barriers by sharing their stories through the accessible medium of fashion. They showcase the ordinary and extraordinary events in the lives of these individuals, emphasizing that they are no different from anyone else.

At ISTORY, their mission is to reduce prejudice against North Korean defectors and support their economic independence. They seek to raise social awareness and provide equal opportunities for this marginalized group. Additionally, ISTORY donates 10% of their proceeds to North Korean defectors and entrepreneurial projects.

Join ISTORY in fostering a society that respects and values individual backgrounds. Discover their collection of long-sleeve shirts, short-sleeve shirts, and sweatshirts that carry the meaningful narratives of North Korean defectors