Italy for Movies serves as the national portal dedicated to promoting film and audiovisual production locations throughout Italy and providing essential incentives for filmmakers. Launched in January 2017, the initiative is a collaborative effort between the Ministry of Cultural Heritage and Activities and Tourism, managed by Cinecittà SpA alongside the Italian Film Commissions Association. This platform aims to enhance Italy’s global image and appeal as a tourist destination through cinematic storytelling, while also fostering industrial growth and employment in the creative sectors.

The portal offers a wealth of resources for industry professionals and film enthusiasts alike, featuring a comprehensive database of filming locations categorized by geographical position, type, and historical significance. It highlights funding opportunities available at various levels and provides itineraries for tourists seeking to explore iconic movie, TV series, and videogame locations. With news updates, details about production incentives, and a focus on promoting Italy's cultural and environmental assets, Italy for Movies stands as a critical tool for shaping and showcasing Italy's vibrant film landscape.