Iteritur

Iteritur is a digital service that helps people understand the true cost of owning a used car before they buy. Rather than focusing only on the advertised price or monthly payment, it estimates five key expenses: depreciation, fuel, insurance, maintenance and vehicle tax. The service presents these costs year by year over a five-year period, as well as a total, monthly estimate and cost per kilometre.

Users can search for a car by year, make, model, trim and mileage. Iteritur combines the vehicle details with market and maintenance data to generate a report, then lets shoppers compare cars by projected ownership cost. Estimates can be adjusted for annual mileage, province and how long the buyer plans to keep the car. The comparison tools also highlight vehicles that may retain their value better or lose it faster. Iteritur is currently in private beta, with prospective users able to request access. Its projections are estimates, not guarantees, and the service is designed to support informed decisions rather than replace a buyer’s own checks.