ITG, or Inspired Thinking Group, is a marketing technology and creative services company that helps brands produce high-quality content more quickly and efficiently. Its approach combines AI-powered technology, creative expertise, data and insights to simplify marketing operations and support content delivery across channels. ITG works with global brands as a partner in marketing transformation, aiming to help them increase content output, manage costs and create relevant experiences for customers.

Its services are organised around four pillars: Capture, Create, Automate and Integrate. These include AI- and AR-enabled film and photography, creative content production, workflow automation, and the integration of marketing technologies into a connected ecosystem. ITG also offers Halo, its content approach for delivering agile, scaled marketing, and Storyteq, an AI-powered Content Marketing Platform that brings together strategic intelligence, digital asset management, creative automation and production workflows. The platform is designed to help teams create effective, on-brand content faster. Alongside client work, ITG highlights its employee wellbeing programme, environmental commitments and culture of kindness.