ITH is a brand that specializes in innovation and technology for the hotel and tourism industry. As an association affiliated with the Spanish Confederation of Hotels and Tourist Accommodation (CEHAT), ITH has a mission to promote the use of new technologies and management systems that enhance the competitiveness, profitability, quality, efficiency, and sustainability of businesses in the hotel and tourism sector. ITH has a track record of success with over 135 innovative projects and has organized more than 715 events with a presence in over 940 national and international events.

Their conferences and events have attracted over 20,000 attendees and their training programs have enrolled more than 6,000 professionals. ITH works closely with hoteliers, focusing on four strategic lines: New Technologies, Hotel Operations, Energy Efficiency and Environment, and Innovation. They have undertaken various projects in these areas, including initiatives in new technologies, hotel operations automation, energy efficiency, sustainability and environment, and innovation management.

ITH is actively involved in international projects such as TOURISMlink and the Next Tourism Generation Alliance, where they lead technological development and foster collaboration between education and the industry. ITH is known for its extensive dissemination efforts, producing numerous studies, conferences, and sectorial training events. They have conducted over 20 studies on technology and sustainability in tourism and have participated in more than 940 conferences and meetings.

With their leadership in sustainability and technology, ITH has collaborated with major technological players worldwide and holds the status of an Innovative SME. They are dedicated to driving innovation and advancement in the hotel and tourism industry, making them a crucial resource for professionals in the field