Itrh (ITRH Clothings Pvt. Ltd) is a brand that embodies the essence of recalling all things beautiful and lost. With a focus on age-old crafts like Kalamkari, Madhubani, Chikankari, and Gota-Weaving, Itrh brings these traditional art forms to life.

Each piece is meticulously crafted and hand-dyed with love and precision, resulting in unique creations that cannot be replicated exactly the same. The brand embraces the inconsistencies in their hand-painted, hand-dyed, and hand-embroidered pieces, considering them special and an integral part of working with skilled artisans. Founded by Designer Ridhi Bansal and Creative Director Mohit Rai, Itrh combines their passion for authenticity and maximalism.

With their extensive experience in the fashion industry, both as stylists and designers, Ridhi and Mohit reimagine heirloom treasures with a contemporary touch. From indigenous textile crafts to intricate embroideries, Itrh showcases classic silhouettes and wearable art pieces. Discover Itrh's collections for women, men, and kids, along with a range of accessories.

With a strong commitment to craftsmanship and a vision for long-term investment pieces, Itrh is a brand that cherishes the rich heritage of Indian crafts while embracing modern aesthetics