ITSGREATOUTTHERE is a brand that was launched in 2017 by the outdoor industry with the aim of increasing public awareness about the benefits and positive impact of outdoor activities. It is a not-for-profit collaboration on a European level that focuses on promoting the benefits of outdoor activities for individuals and society as a whole. The brand is deeply rooted in the outdoor industry and works closely with its industry partners, the European Outdoor Group and the European Outdoor Conservation Association.

Together, they strive to create a sustainable and profitable industry that gives back more to society and nature than it takes. ITSGREATOUTTHERE offers a range of products and services to support its mission. They organize Outdoor Activity Days to actively encourage citizens to get active outdoors and promote good physical and mental health.

They also provide grants, campaigns, and cooperations to further their cause. If you want to get involved, you can support their work by becoming a member, organizing outdoor activities, or donating to their cause. Stay connected by following them on social media and signing up for their monthly newsletter.

With the support of over 50 organizations in Europe, ITSGREATOUTTHERE is committed to making a difference and getting Europe active outdoors