Handled is an AI teammate built specifically for consumer packaged goods (CPG) brands, helping operations and finance teams manage complex, everyday workflows. It answers questions about business performance, flags issues before they become costly, and carries out tasks across orders, inventory, procurement, reporting, and month-end close. Its capabilities include inventory reconciliation, order fulfillment and exception handling, wholesale order-to-cash, purchasing and supplier follow-up, invoice audits, and automated sales reporting.

Rather than requiring clean, centralized data, Handled gathers context from the systems and communications brands already use, including Shopify, Amazon, ERP platforms, 3PL emails, spreadsheets, Slack, Gmail, and more. The company says it offers over 170 integrations. Its AI combines language models with business rules and approval controls, so teams can determine which actions run automatically and which require review; actions are logged for oversight.

Handled supports setup and configuration, team training, and ongoing assistance from a dedicated lead. The company reports that implementation typically takes three to four days.