INSIDE is an innovative venture studio dedicated to building AI-native companies that leverage open-source technology. Founded by Sebastiaan van der Lans, INSIDE transforms traditional business models by embedding automation, workflows, and intelligence directly into the fabric of the company, thereby turning these operational systems into valuable intellectual property. This approach enables companies to operate faster, leaner, and with a distinct competitive edge from day one.

INSIDE specializes in a variety of services, including AI advisory for founders, interim CTO placements, and the development of proprietary systems like the Flywheel for Agencies and Publishers. They have also pioneered projects such as the OpenClaw Agent Pilot, which enhances performance and accessibility. By focusing on partnerships with entrepreneurs and designing businesses that prioritize ownership of their technology, INSIDE seeks to create ventures that not only adapt to the modern landscape but thrive within it. Their mission is underpinned by a commitment to foster a joyful spirit of creation, building the next generation of resilient companies.