It’s My Birthday creates memorable celebrations for children, offering party planning and entertainment for ages 1 to 12. The brand helps families bring a child’s birthday vision to life with more than 20 themed party packages, featuring decorations, games, and activities tailored to young guests. Families can celebrate at home or choose from partner venues suited to different party sizes and needs.

Services include custom cakes and catering, with options such as nut-free, gluten-free, and dairy-free choices. Magicians, storytellers, face painters, and other entertainers can add extra excitement, while full-service coordination covers details from invitations to thank-you notes. Parents are welcome to attend, and adult catering and seating can be arranged.

Based in Buffalo, New York, It’s My Birthday encourages families to book a free tour and check availability ahead of their event. The company recommends booking at least six weeks in advance. Its aim is to make children’s parties joyful and engaging while helping parents enjoy a more stress-free planning experience.