It's Pronounced Metrosexual (IPM) is a brand that reaches over a million readers annually in 238 countries. Created by Sam Killermann, IPM offers a variety of resources focused on social justice, gender, and sexuality. The brand provides free and uncopyrighted articles, edugraphics, videos, and online courses, making it easy for individuals to learn, teach, and effect positive change in these realms.

IPM operates as a grassroots, advertisement-free, corporate-donation-free, and non-grant-supported media platform. Previously funded by Sam Killermann's campus programs, it is now primarily supported by readers and patrons. The brand's goal is to provide advocates of social justice with accessible and creative resources that can be utilized in their local communities.

Originally starting as an info page for a comedy show, IPM expanded to become a comprehensive online resource due to the demand for information on gender, sexuality, and social justice. With a growing audience, IPM continues to create engaging and informative content, contributing to a more inclusive and understanding society.