Itzazo Fitness

Itzazo Fitness is a fitness and wellbeing brand led by Mar Planas, offering guidance to women who want to improve their strength, nutrition, and relationship with their bodies. Its approach combines personalized nutrition, structured training, and mindset coaching, with the aim of making progress practical and sustainable. Nutrition plans are tailored to individual needs and described as flexible and free from restrictive rules. Training is designed to support results using science-informed methods, while weekly live sessions with Mar help clients develop confidence and a stronger mindset.

The brand also provides a supportive community where women can share their experiences and progress. Testimonials describe improvements in strength, fitness, body composition, motivation, and wellbeing. Mar draws on her personal experience and professional training, including qualifications in personal training, sports nutrition, and nutritional and health coaching. The website features information about her, client stories, press coverage, events, and a shop, alongside contact details and social media links. Itzazo Fitness presents its services as a personalized, encouraging path toward healthier habits and greater confidence.