Lazada

**Lazada Group Overview**

Founded in 2012, Lazada Group is Southeast Asia’s premier eCommerce platform, operating in six key markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a flagship of Alibaba Group since 2016, Lazada leverages advanced technology, robust logistics, and secure payment solutions to redefine shopping. With a vision to serve 300 million customers by 2030, Lazada provides an extensive range of products and services through its innovative offerings.

LazMall, launched in 2018, is Southeast Asia's largest virtual mall, featuring over 32,000 trusted brands with a commitment to product authenticity and swift delivery. The Lazada Marketplace, introduced in 2013, empowers retailers with access to millions of customers, enriching their capabilities with comprehensive services like secure payments and marketing analytics. Additionally, Lazada's cross-border business connects local brands with global consumers, showcasing products from regions such as the U.S., Europe, and East Asia. Committed to a seamless shopping experience, Lazada continues to enhance eCommerce across the region.