Ivv, or Instituto da Vinha e do Vinho, is a pivotal organization dedicated to the management and promotion of Portugal's viticultural sector. Established to support the wine industry, Ivv provides essential services, including regulatory guidance, statistical analysis, and certification for various wine categories such as Indicação Geográfica (IG) and Denominação de Origem Protegida (DOP) wines. The institute plays a crucial role in ensuring compliance with national and EU legislation, focusing on sustainability and quality control.

Ivv offers a range of resources for vineyard owners and wine producers, including informational materials on grape varieties, production standards, and best practices for viticulture. The organization facilitates communication between stakeholders, oversees competitions to promote Portuguese wines, and provides financial assistance programs tailored for agricultural restructuring. Additionally, Ivv hosts forums and disseminates news to keep industry professionals informed on market trends, innovations, and regulatory updates, thereby enriching the Portuguese wine landscape and reinforcing its international presence