岩塚製菓【公式】 is a renowned brand that specializes in the production of delicious rice snacks such as senbei, arare, and okaki. With a history spanning over 75 years, this brand prides itself on using 100% Japanese rice as the main ingredient in their products. They are dedicated to delivering the authentic taste of traditional Japanese rice snacks, aiming to bring smiles and happiness to everyone who enjoys their creations.

The brand was founded in a snowy rural village called Iwatsuka where small-scale farmers had to work outside during winter to make a living. Driven by the strong desire to create an industry that would enable the villagers to sustain their lives without leaving the region, the founders established the Iwatsuka Agricultural Processing Factory in 1947. Through their agricultural products, a spirit of coexistence with the local community was born.

Despite the changing business landscape and numerous challenges, the brand upholds its founding principles and embraces innovation and collaboration to overcome obstacles and create new social and economic value. As an Iwatsuka brand, they continuously strive to create new value and maintain their reputation as a trusted producer of rice snacks. With a commitment to safety, sustainability, and customer satisfaction, 岩塚製菓【公式】 offers a wide range of tasty products through their online store.

They also provide a unique opportunity for virtual factory tours, allowing customers to explore the manufacturing process from the comfort of their homes. Stay updated with their latest news and developments, and experience the delectable joy of their rice snacks that have become a symbol of their legacy