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Hex Code
Color name
RGB
HSL
CMYK
#FF51C0
Hot Pink
255, 81, 192
322, 100, 66
0, 68, 25, 0
Lazada Group, founded in 2012, stands as Southeast Asiaโs leading eCommerce platform, connecting millions of consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a vision to serve 300 million customers by 2030, Lazada offers a diverse range of products and services, capitalizing on its robust technology, logistics, and payment systems.
Lazada features two primary offerings: LazMall and Lazada Marketplace. LazMall, launched in 2018, is the region's largest virtual mall, ensuring product authenticity and speedy delivery from over 32,000 local and international brands. Meanwhile, Lazada Marketplace provides retailers with access to millions of customers, offering secure payment options, customer support, and comprehensive marketing analytics across 18 product categories, from health & beauty to home appliances.
Additionally, Lazada's cross-border initiatives bring global brands to Southeast Asian consumers and facilitate local brands' expansion into international markets, furthering their mission of revolutionizing retail in the region. With advanced logistics and a commitment to secure transactions, Lazada continues to redefine the shopping experience.
Brand industry
E-commerce and Shopping
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