JACKSON is a fishing tackle brand and manufacturer focused on helping anglers enjoy and improve their time on the water. Its product range includes lures and fishing rods, with offerings for saltwater and trout fishing, as well as practical accessories and tools. Featured products include saltwater minnows, offshore casting and jigging lures, trout plugs, fish grips, pliers, and tackle cases. The brand’s website presents new releases and product information, alongside a digital catalog and an online shop.

JACKSON also shares guidance for anglers through its magazine, with articles and instructional content covering lure selection, casting distance, fishing techniques, and ways to target species such as flounder, sea bass, and other fish. Its content includes contributions from field staff and product developers, offering practical insights into using its tackle. Beyond products and advice, the company posts news and event information, including community activities such as beach cleanups and fish releases. The site also provides company information, customer support, frequently asked questions, and recruitment details.