接接JaeJae

接接JaeJae is a vibrant brand centered around the unique cultural experiences of living in Japan as a Taiwanese. Founded by JaeJae, who married a Japanese man and spent a decade in Japan, the brand began as a web blog in 2009. It humorously captures the challenges and joys of everyday life and intercultural experiences, rapidly gaining popularity in Taiwan with over three million views in its first year. The engaging blog evolved into a series of illustrated essay books titled "接接在日本" (JaeJae in Japan), which became bestseller hits in local bookstores, highlighting cultural differences through charming characters and witty narratives.

JaeJae continues to thrive through various media, including animated shorts, travel columns, and mobile apps focused on language learning and cultural insights. The brand has received critical acclaim, including recognition in Taiwan's top blogs, and engages audiences with collaborative projects and exclusive merchandise. Emphasizing storytelling, JaeJae invites everyone to explore the fascinating world of Japan, blending humor and education seamlessly.