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Hex Code
Color name
RGB
HSL
CMYK
#FEB916
Lightning Yellow
254, 185, 22
42, 99, 54
0, 27, 91, 0
#030303
Black
3, 3, 3
0, 0, 1
0, 0, 0, 99
#F36F36
Flamingo
243, 111, 54
18, 89, 58
0, 54, 78, 5
Lazada Group, founded in 2012, stands as Southeast Asia's leading eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The brand has rapidly evolved, now featuring the largest selection of sellers and brands, with ambitious plans to service 300 million customers by 2030. As the regional flagship of the Alibaba Group since 2016, Lazada leverages advanced technology, robust logistics, and secure payment systems to enhance the shopping experience.
Key offerings include LazMall, which connects customers with over 32,000 trusted brands, ensuring product authenticity and quick delivery. Additionally, Lazada Marketplace allows retailers to reach millions by providing essential services like secure payment options and customer support. The cross-border initiative enhances market access, featuring international brands from regions like China and Europe.
With fulfillment centers across 17 cities and an ongoing commitment to innovation, Lazada is redefining retail in Southeast Asia, balancing shopping and entertainment within a seamless digital environment
Brand industry
E-commerce and Shopping
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