Jaguargruppen

Jaguargruppen is a Scandinavian voluntary retail group for hunting and outdoor life, founded in 1991 when Danish hunting stores joined forces on purchasing and marketing. The group brings independent retailers together to offer a broad selection of equipment and well-known international brands at competitive prices. Its member stores are located in Denmark and Sweden, with the site also describing the chain as serving Denmark, Sweden and Finland.

Customers can find products across ammunition, clothing and footwear, outdoor gear, optics and firearms. The range includes equipment from brands such as Blaser, Härkila, Sig Sauer, Swarovski Optik and Zeiss, alongside Nordhunt, Jaguargruppen’s own Scandinavian brand of hunting and outdoor products developed with input from experienced hunters and shooters. The group also offers services through its stores, including hunting licence instruction, shooting ranges and simulators, trophy mounting, firearms auctions and gunsmith workshops.

Jaguargruppen publishes Jaguarmagasinet, a free magazine featuring articles, news, offers, firearm tests and hunting-related content.