Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group since 2016, Lazada connects consumers with an extensive selection of brands and sellers, aiming to reach 300 million customers by 2030.

The platform’s key features include LazMall, which launched in 2018, showcasing over 32,000 leading local and international brands with a commitment to 100% product authenticity and fast delivery. Lazada Marketplace, introduced in 2013, empowers retailers by providing a broad range of services, enabling them to access millions of customers across 18 categories, including health & beauty, fashion, and home appliances.

Lazada also facilitates cross-border trade, allowing Southeast Asian brands to connect with global consumers. With robust logistics and a secure payments infrastructure, Lazada continuously innovates to enhance the shopping experience, leveraging cutting-edge technology to meet the evolving needs of its diverse audience.