Jaksaa Jaksaa

Jaksaa Jaksaa is a wellbeing concept created and developed by Finnish comedian Sami Hedberg, inspired by a slogan he coined in 2005. Operated by Jaksaa Jaksaa Group and associated with Hedberg Live Oy, the brand addresses the challenge of maintaining balance and energy in a demanding everyday life. Its focus includes wellbeing at work, support for employees, workplace communities and entrepreneurs, as well as the pressures facing young people in schools and a changing society.

The concept explores how nutrition, physical activity, sleep and recovery can contribute to wellbeing and sustained energy. It aims to offer practical ways to support health, encourage movement and promote balance between body and mind, working with wellbeing providers and professionals from different fields. Jaksaa Jaksaa also has a history in entertainment and events: its slogan and products have featured in Sami Hedberg’s performances, the Pullukka Run event, tours and online sales. The brand’s online shop offers Jaksaa Jaksaa products, while the broader concept continues to develop practical support around different wellbeing themes.