Legitimate Indigenous is a platform founded by Bentley DuBois, a Mètis man from Winnipeg, Manitoba, aimed at addressing the ongoing issues of cultural appropriation and misrepresentation faced by Indigenous communities. Born out of frustration over the exploitation of Indigenous culture, especially following the tragic discoveries at residential schools, the website serves as a vital resource for both Indigenous and non-Indigenous individuals. It promotes authentic Indigenous businesses, organizations, and movements, providing a curated space where non-Indigenous supporters can confidently engage with legitimate sources.

By ensuring that all entities listed are verified, Legitimate Indigenous fosters a respectful connection between communities, allowing for meaningful support and understanding. The platform also raises awareness about significant issues, such as the tragic history of Indigenous peoples and the growing concerns surrounding fraudulent claims of Indigenous identity. Ultimately, Legitimate Indigenous is not just a marketplace; it strives to facilitate healing and reconciliation through informed engagement and responsible purchasing