Project Janszoon is a prominent brand dedicated to the restoration and preservation of the Abel Tasman National Park's vibrant wildlife. Established in 2012, this privately funded trust brings together conservationists, local communities, scientists, iwi, tourism operators, and volunteers to achieve its goals. With the generous support of Neal and Annette Plowman, founders of the NEXT Foundation, Project Janszoon has committed millions to make a transformative impact on the park's ecology.

This groundbreaking initiative has set the blueprint for landscape-scale collaborative conservation projects in Aotearoa. By working with iwi, the Department of Conservation (DOC), and the community-led Abel Tasman Birdsong Trust, Project Janszoon is addressing issues such as pests, weeds, and the decline of native birds and bush. Their ultimate milestone is to celebrate the park's remarkable transformation by 2042, coinciding with its 100th anniversary.

To ensure long-term protection, Project Janszoon has entered into an agreement with the government, known as the Tomorrow Accord. This agreement will transfer the responsibility of maintaining restoration gains to the Crown once the agreed outcomes are achieved. Ultimately, Project Janszoon's vision is for a park teeming with biodiversity and supported by strong community and investor interest.

This successful model is serving as an inspiration for conservation projects on other public conservation land throughout New Zealand. With its focus on securing existing ecological values, accelerating natural restoration, and fostering future generations' passion for conservation, Project Janszoon is truly leading the way in preserving the Abel Tasman National Park's ecological wonders