J'avais pas vu is a brand that is committed to improving the image and self-esteem of individuals who are atypical, affected by disabilities, or illnesses. Founded by Véronique Barreau in 2014, the brand aims to open people's eyes and hearts to embrace diversity. The core focus of their expertise lies in self-image, body perception, and the relationship with others.

J'avais pas vu offers various services to support individuals on their journey towards improved self-esteem, including consultations, workshops, and guidance on self-image. These services are provided online by Véronique Barreau. Additionally, the brand raises awareness among the general public, professionals, caregivers, and those directly affected through conferences, masterclasses, books, videos, and podcasts.

They also conduct research and innovation through their laboratory of ideas and fashion, beauty, and disability innovation, Wiccifortheworld. J'avais pas vu further offers a range of books, articles, videos, podcasts, and masterclasses on topics such as self-image, body image, and self-esteem during disability or illness. Their masterclasses cover areas like psycho analysis and self-image for atypical individuals, image consulting for individuals with disabilities, and makeup techniques for the visually impaired.

With their extensive expertise and commitment to inclusivity, J'avais pas vu strives to empower individuals to feel valued and confident in their own skin