The Women Leaders Council (WLC) is a dynamic brand that brings businesswomen together to discuss various subjects such as business, economy, community service, and self-development workshops and trainings. Established three years ago by Madiha Raslan, the President of WLC, this organization aims to empower women and foster collaboration among them.

As part of their mission, WLC created United Business Women (UBW), a holding company that supports women-led businesses. One of UBW's successful initiatives is Jazzmin S.A.L., a retail concept business that reflects the values and vision of the organization. Jazzmin is not just a business venture but also a platform for innovation and the exchange of ideas. By sharing their expertise and values with the community, Jazzmin strives to make a positive impact beyond its nine founding members.

Jazzmin's main objective is to be a role model for value-driven businesses, emphasizing sustainability and commitment. The brand seeks to inspire teamwork and collaboration, challenging the individualist mindset that hinders progress. With a belief in the power of sharing and the potential of women-led businesses, Jazzmin aims to cultivate a prosperous national economy and pave the way for change at all levels.

At Jazzmin, they take pride in being established and managed by Lebanese women, making them a unique and powerful brand. They are not only a platform for women entrepreneurs but also a facilitator for capacity building services. By choosing Jazzmin, customers support a brand that values collaboration, change, and the empowerment of women.