JBC SUP

JBC SUP is a paddleboarding and watersports brand based at the Jablonec Reservoir in Jablonec nad Nisou, in the Jizera Mountains. It welcomes visitors looking to enjoy stand-up paddleboarding, whether they are beginners, families, or more experienced paddlers. Its rental fleet includes boards in different types and sizes, from children’s boards and standard models to family tandems and a megaboard designed for groups of six to eight. Newcomers receive a brief introduction, and customers can also book paddleboarding lessons or arrange longer rentals to take boards on holiday.

Beyond equipment hire, JBC SUP operates a sports club offering a year-round programme for children and adults. The brand also provides activities for companies, children’s groups, camps, and school events, including team-building. Its broader offering includes paddling and yoga courses, club activities, and an online shop featuring merchandise and gift vouchers. Through rentals, instruction, and group experiences, JBC SUP makes paddleboarding accessible for recreation, holidays, and organised activities.