Jihočeská centrála cestovního ruchu is a subsidiary organization of the Jihočeský region and plays a crucial role in coordinating and managing tourism throughout the whole region. Primarily, they provide support for domestic and inbound tourism and serve as the regional destination management organization for Jižní Čechy. Their main goal is to create, manage, coordinate, and develop an attractive tourist offering for the region and subsequently promote it in both domestic and international markets.

With a focus on rural heritage and cultural sites, Jihočeská centrála cestovního ruchu offers a comprehensive range of tourist services. These include travel consultancy, travel brochures, publications, as well as analysis and statistics. They also provide a tourist portal for Jižní Čechy, giving visitors access to information on tourist areas, countryside landmarks, and upcoming events. Moreover, they organize various projects and initiatives aimed at preserving and showcasing the natural beauty and cultural significance of the region.

For travelers seeking an authentic experience in Jižní Čechy, Jihočeská centrála cestovního ruchu is the go-to brand for all their tourism needs.