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Hex Code
Color name
RGB
HSL
CMYK
#F36003
Blaze Orange
243, 96, 3
23, 98, 48
0, 60, 99, 5
#4D3901
Saddle Brown
77, 57, 1
44, 97, 15
0, 26, 99, 70
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
Lazada Group, founded in 2012, stands as Southeast Asia's premier eCommerce platform, bridging a diverse region through advanced technology, logistics, and payment solutions. Operating in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—Lazada offers an extensive selection of products and services aimed at creating a seamless online shopping experience. Backed by Alibaba Group, Lazada utilizes cutting-edge technology to enhance consumer engagement and streamline operations.
Key features of Lazada include LazMall, a virtual mall launched in 2018 that connects shoppers with over 32,000 verified brands, ensuring product authenticity and fast delivery. Furthermore, the Lazada Marketplace allows retailers to reach millions of new customers with comprehensive support services, covering a vast array of categories from health and beauty to electronics. The platform also emphasizes secure payment options, catering to varying e-payment adoption stages in the region. By integrating local sellers with international markets through its cross-border initiatives, Lazada is committed to revolutionizing retail in Southeast Asia, targeting 300 million customers by 2030.
Brand industry
E-commerce and Shopping
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