Jewel Ads is a UK-focused jewellery trade directory and digital platform that helps retailers discover suppliers, products and services across the jewellery sector. The site says that 70% of UK jewellery suppliers are listed and offers searchable business profiles, an interactive map and AI-powered search. Visitors can browse the directory for free, while a free visitor account is required to use AI search, save searches and receive updates about relevant new listings. Jewellery businesses can add or claim listings to promote their offerings to trade buyers.

Jewel Ads also runs Online Trade Showcases: nine-day virtual events held five times a year, featuring more than 70 suppliers and service providers across virtual aisles. The showcases are designed to help retail buyers explore collections and build business relationships online. Additional services include supplier advertising, featured listings, sponsorship opportunities, catalogues and offers, showcase calendars, and information for visitors and suppliers. The platform provides news and contact channels, and notes that retail jewellers can claim a store listing on My Local Jeweller.