Jewelin is an online jewelry store serving customers in Moscow and across Russia. Its catalog features more than 40,000 items from jewelry manufacturers, with options across a wide range of styles, materials, and prices. Shoppers can browse gold, silver, and platinum rings, including engagement and wedding rings; earrings; pendants; chains; bracelets; necklaces; and jewelry for men and children. The selection also includes watches, brooches, charms, fashion jewelry, religious icons, silver tableware, wedding accessories, and gifts.

The store offers new arrivals, exclusive collections, promotional deals, and discounts for regular customers. Services include delivery throughout Russia, free delivery on orders over 2,000 rubles, and a Moscow pickup point. Customers can choose from several payment methods, including bank cards and online banking, and may also purchase on credit. In Moscow, shoppers can arrange to try several pieces before choosing. Jewelin provides gift packaging, customer support by phone and online chat, and states that it offers quality guarantees and competitive prices.