Jewel Tree London is a premium jewellery brand based in Notting Hill. Established in 2016, they create distinct and luxurious jewellery designs in sterling silver with 18ct gold vermeil and semi-precious stones. Inspired by architecture and forms in nature, their creations are everyday luxury pieces that effortlessly transition from casual to formal elegance.

Jewel Tree London offers a wide range of jewellery including earrings, studs, cufflinks, necklaces, chokers, rings, bracelets, and cuffs. They have collections such as Urban Hive, Pure Baori Forest, and Women, among others. Their designs are bold and sculptural, challenging traditional notions of gender conformity and empowering the modern independent soul.

In addition to their ready-to-wear collections, Jewel Tree London also provides a bespoke service called JTL X. This service allows customers to personalize their designs in gold and choose their preferred precious stones. The brand embodies the ethos of ethicality and sustainability, following a strict code of conduct.

They prioritize responsible sourcing of raw materials, pay fair wages to their artisans and interns, and use recycled materials in 50% of their products. Jewel Tree London's commitment to social and environmental responsibility extends to their packaging, which is now plastic-free. Founder and Creative Head, Deborah Vani Zama, draws inspiration from her tribal roots and grassroots development projects.

She collaborates with independent makers and communities, aiming to promote traditional skills and indigenous knowledge through the JTL X Collaboration platform. With its stunning designs and commitment to ethical practices, Jewel Tree London has gained a reputation for excellence in both customer service and craftsmanship. It continues to be a favorite among jewellery enthusiasts and has received high praise from designers, bloggers, and beauty magazines alike