New Jili Forum is an online Chinese-language community focused on lottery results, number analysis, and member-shared predictions. The site presents itself as a forum for enthusiasts, with sections covering Macau and Hong Kong lottery topics and links to related forum addresses. Members can publish posts, reply to discussions, follow activity, and browse featured contributions from individual users.

Its content includes result announcements, historical and current trend charts, number and zodiac analyses, and discussions of categories such as tail numbers, five elements, odd-even patterns, and other number groupings. The forum also provides compiled statistics and competition-style tracking pages, which it says are for recording and reference. Additional features include daily check-in activities with forum rewards, notifications, beginner guidance, simplified browsing, and information about an app download and site upgrades.

New Jili Forum is therefore primarily a discussion and information-sharing platform for lottery-related content, rather than a conventional retailer of consumer products or general services