678体育 is a sports-focused platform designed to bring match coverage, information, and fan interaction together in one place. It follows major competitions including the English, Spanish, German, Italian, and French leagues, the UEFA Champions League, the Asian Champions League, and national-team events, with coverage spanning more than 500 competitions. Features include fast score and match-event updates, schedules, match previews, highlights, and 1080p, 60-frame replay video.

Its statistics section presents information such as head-to-head records, expected goals, possession, shot maps, and player ratings, alongside model-based match predictions clearly described as informational references. Fans can join live discussions, rate players, and follow community polls. A free plan offers score alerts, basic statistics, community participation, and one replay per day; paid monthly plans add expanded video, deeper data, ad-free access, or professional data services.

The brand also publishes match reports and updates, and provides customer support and subscription options. 678体育 presents its service as a convenient way for sports fans to follow games, explore data, and connect with other supporters