Plateno Group
@jinjianghotels.com.cn
Plateno Group is a group of hospitality companies with a portfolio comprising of 14 brands, with over 3,000 hotels, in more than 300 cities.
Plateno Group's Company Logos


Plateno Group's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFE200
Turbo
255, 226, 0
53, 100, 50
0, 11, 100, 0
#F9B1A3
Rose Bud
249, 177, 163
10, 88, 81
0, 29, 35, 2
#0D1465
Arapawa
13, 20, 101
235, 77, 22
87, 80, 0, 60
About Plateno Group
Plateno Group, a leading Chinese hospitality company, was founded in 2005 by Alex Zheng Nanyan. With its headquarters in Beijing, China, the company has established a significant presence in the global hospitality industry. Initially, Plateno Group started as a budget hotel chain named 7 Days Inn.
It quickly gained popularity for its affordable accommodations and convenient locations. Utilizing a franchise model, 7 Days Inn grew rapidly and became one of the largest hotel chains in China. In 2013, the company rebranded itself as Plateno Group to reflect its diverse portfolio and global ambitions.
Plateno Group offers a range of products and services in the hospitality sector, including hotels, resorts, serviced apartments, and boutique hotels. The company operates various hotel brands, such as 7 Days Inn, Hanting Hotels, JI Hotels, and Crystal Orange Hotel, catering to different market segments. Additionally, the group focuses on providing integrated services such as mobile applications for booking, loyalty programs, and innovative technology solutions for hotels.
Plateno Group has expanded its operations on a global scale, with a presence in over 80 countries and more than 4,000 hotels worldwide. The company has entered into strategic partnerships and joint ventures with major international players, strengthening its global footprint. Notably, it partnered with Wyndham Hotel Group to leverage their collective strengths and expand their market share.
In terms of market position, Plateno Group has become one of the largest hotel chains in the world. It has consistently ranked among the top 10 global hotel groups in terms of sales and number of rooms. The company's efficient business model, customer-centric approach, and commitment to innovation have enabled it to stay competitive in the industry.
Over the years, Plateno Group has achieved significant milestones and received numerous accolades. It has won awards such as Best Economy Hotel Chain in China and Top 10 Fastest Growing Hotel Groups in the World. The company continues to evolve its brand strategy and product lineup to adapt to changing customer preferences and market trends.
As of the latest available information, Plateno Group continues to grow and focus on expanding its global presence. It remains committed to providing exceptional hospitality experiences and driving innovation in the industry. With a strong track record and a solid market position, the company is poised for further growth and success in the future
Brand industry
Travel and Tourism
Company type
Public Company
Year founded
Suggest founded year
Company size
2-10 employees