Hex Code
Color name
RGB
HSL
CMYK
#FFB916
My Sin
255, 185, 22
42, 100, 54
0, 27, 91, 0
#FFD833
Bright Sun
255, 216, 51
49, 100, 60
0, 15, 80, 0
#A90B26
Shiraz
169, 11, 38
350, 88, 35
0, 93, 78, 34
Lazada Group is Southeast Asia's premier eCommerce platform, founded in 2012 and operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group since 2016, Lazada leverages advanced technology, robust logistics, and secure payment solutions to provide a seamless shopping experience.
Lazada features two main offerings: LazMall, a vast virtual mall launched in 2018 that guarantees product authenticity from over 32,000 brands, and Lazada Marketplace, which connects retailers to millions of customers with comprehensive service support. The platform encompasses 18 product categories, including health and beauty, fashion, home appliances, and more, catering to diverse consumer needs.
Additionally, Lazada supports cross-border commerce, allowing Southeast Asian brands to reach global consumers and offering international products via its Global Collection channel. With an ambitious goal to serve 300 million customers by 2030, Lazada continues to redefine retail in the region through innovation and commitment to excellence.
Brand industry
E-commerce and Shopping
Company type
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Year founded
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Company size
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How do I download the Lazada logo?
The Lazada logo comes as a dark icon. Download as JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #FFB916, #FFD833 and #A90B26.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.
