JIWON CHOI is a Seoul-based jewelry designer brand that was established in 2018. Drawing inspiration from art, travel, relationships, and music, JIWON CHOI creates jewelry pieces that are both fun and meaningful. By incorporating pop culture references and symbolic graphics, the brand offers a unique and contemporary take on jewelry design.

What sets JIWON CHOI apart is its use of a combination of traditional hand craftsmanship methods and digital techniques in creating its pieces. This blend of old and new ensures that each creation is a true work of art. Additionally, JIWON CHOI is committed to fair trade production by partnering with local artisans and supporting their skills.

The brand's jewelry pieces have gained popularity worldwide and have been worn by renowned celebrities such as Post Malone, NewJeans, Addison Rae, Iris Law, and Lizzo, among others. The designer behind JIWON CHOI, Jiwon Choi, has a strong background in luxury brands and design. With a BFA in furniture design from the Rhode Island School of Design and experience studying luxury and craftsmanship at the École cantonale d'art de Lausanne, Jiwon infuses her creations with spontaneity, playfulness, and elegance.

Explore JIWON CHOI's extensive collection, including personalized custom necklaces, earrings, bracelets/anklets, pendants, chains, rings, pearls, and necklaces. Enjoy the whimsical symbols and positive messages conveyed through each piece. With JIWON CHOI, you can embrace the beauty of contemporary culture and indulge in truly exceptional jewelry craftsmanship