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The Journal of Marketing & Social Research (JMSR) is a premier platform dedicated to enhancing understanding and practice within the realms of marketing and social research. Its mission is to publish high-quality, peer-reviewed articles that contribute significantly to both theoretical development and empirical research, fostering interdisciplinary dialogue among researchers, practitioners, and policymakers. JMSR covers a wide range of topics, including marketing strategy, consumer behavior, market research methodologies, digital marketing, and corporate social responsibility.

The journal emphasizes the importance of innovative ideas and evidence-based practices, aiming to impact marketing strategies and social initiatives positively. It explores areas such as public health communication, market segmentation, international marketing, and the ethical implications of marketing practices. By addressing contributions from diverse fields, JMSR seeks to tackle key challenges and opportunities in marketing and social research, making it an essential resource for scholars and industry leaders alike. The journal encourages submissions that advance the dialogue in these critical areas, making significant strides in their respective fields.