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The Don Norman Design Award and Conference (DNDA) is an international program dedicated to advancing humanity-centered design education and projects. The DNDA, organized by a non-profit organization, aims to support and honor early-career groups and educational organizations that address societal issues in transformative ways. This award program recognizes individuals and programs that demonstrate the potential to make significant enhancements to society through their innovative projects and educational initiatives.

The DNDA emphasizes the importance of a Humanity-Centered approach, which focuses on the rights and well-being of all humanity and the entire ecosystem. This includes considering the needs and impacts on all living creatures and the Earth's environment. In addition to the award, the DNDA also hosts an annual international conference that brings together groups and programs involved in humanity-centered design education and societal projects.

This conference provides a platform for sharing insights, experiences, and honoring the recipients of the DNDA awards. The award recipients are determined through a rigorous evaluation process by an international committee of advisors and jurors. Nominations for the awards can be submitted through a short informational form, and self-nominations are allowed.

The jurors review the submissions, evaluate the evidence provided, and select the award recipients. The DNDA Awards for 2024 will be presented at the Design Policy Conference in San Diego, California, during San Diego/Tijuana's reign as the World Design Capital