Joaia is an innovative brand launched in late 2023, designed for travelers who wish to explore the world on their own terms. With its AI-driven audio guide app, Joaia transforms ordinary trips into personalized journeys, allowing users to discover cities and landmarks free from crowded tours. The app offers tailored experiences based on individual interests, whether they be art, history, or cuisine. Travelers can start, pause, and resume their tours at their convenience, making the experience adaptable to their schedule.

What sets Joaia apart is its selection of unique virtual guides, from storytelling enthusiasts to fact-driven experts, each providing a different interpretation of the sights. The integrated map enhances navigation, suggesting interesting places nearby. Founded by Darius Barmettler and Roger Waldvogel, Joaia is built on the vision of making every travel experience deeply personal and engaging. With Joaia, you’re not just visiting a place; you’re experiencing it in a way that speaks directly to you.